"All cravings are the mind seeking salvation or fulfillment in external things as a substitute for the joy of Being."
COMMON FALL/WINTER 2012
Saif Bakir and design partner Emma Hedlund of Common present us today (in collaboration with Hemma Magazine), with their Fall 2012 lookbook. The Swedish duo worked for Wooyoungmi and Kanye West in Paris before moving back to Malmö to start Common last year. Bakir describes Common as a mixture of “London edge, Paris chic and Scandinavian minimalism”. Sums it up pretty well! Dying for that multi-colored bird print bomber!
I have a yellow sweater with a similar print and fabric on the back…I love it.
KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.
Highly recommend watching this video:
Re-blog to raise awareness!